Trivandrum : Kerala Tourism has added one more feather to its cap by setting new benchmarks for the industry in coming up with innovative marketing strategies and unique policy initiatives. The latest honour comes in the form of the CNBC Awaaz Travel Award 2011 for the `Best Tourism Board’ in the country. The award was recently presented to Dr Rathan Kelkar, Additional Director of Kerala Tourism, by the Union Minister for Tourism Subodh Kant Sahay, at a gala function held in New Delhi.
By winning the prestigious award in the same category for a second consecutive time, Kerala Tourism has reaffirmed its pre-eminent position among its peers. As part of selecting the winner, thousands of respondents from 12 cities across the country voted for their choice of travel services in a Pan-India study conducted by the Nielsen Company.
The CNBC Awaaz Travel Awards seeks to honour the best in class travel destinations and other ancillary services of the tourism industry. The awards also aim to comprehend the consumer mindset vis-à-vis services and initiatives provided by the stakeholders.
The award comes in the wake of several recent recognitions achieved by Kerala Tourism, which was voted as the Best Domestic Tourism Board of the Year by another media conglomerate – Times Group at the inaugural Times Travel Honours 2011. Kerala Tourism also bagged the ‘Favourite Indian State’ award at the Outlook Traveller Tourism Awards 2010 in February.
Kerala Tourism hit the international circuit in September last year with a new three-minute promotional ad film ‘Your moment is waiting’ which won Golden City Award, dubbed the Oscar of Travel industry, top honours at the New York Festivals, and three Golds at the Pacific Asia Travel Association (PATA).
“This award is special as it reflects the sentiments of the travel industry in general and the consumers in particular. By winning the award again, Kerala has once again proved how it is dear to the domestic travelers,” remarked Rathan Kelkar.
“It is yet another proud moment for the Kerala Tourism and is a recognition to the initiatives by the Tourism Department to promote Kerala farther and wider as an international destination with world class infrastructure facilities. The present Government is very much committed to the task of improving the overall growth of tourism sector in the State,” commented the Tourism Minister A P Anil Kumar, on winning the award.
“Such national recognitions spur us to chalk out bolder initiatives and measures to pitch God’s own Country as a world-class destination,” said Rani George, Director of Kerala Tourism.
By winning the prestigious award in the same category for a second consecutive time, Kerala Tourism has reaffirmed its pre-eminent position among its peers. As part of selecting the winner, thousands of respondents from 12 cities across the country voted for their choice of travel services in a Pan-India study conducted by the Nielsen Company.
The CNBC Awaaz Travel Awards seeks to honour the best in class travel destinations and other ancillary services of the tourism industry. The awards also aim to comprehend the consumer mindset vis-à-vis services and initiatives provided by the stakeholders.
The award comes in the wake of several recent recognitions achieved by Kerala Tourism, which was voted as the Best Domestic Tourism Board of the Year by another media conglomerate – Times Group at the inaugural Times Travel Honours 2011. Kerala Tourism also bagged the ‘Favourite Indian State’ award at the Outlook Traveller Tourism Awards 2010 in February.
Kerala Tourism hit the international circuit in September last year with a new three-minute promotional ad film ‘Your moment is waiting’ which won Golden City Award, dubbed the Oscar of Travel industry, top honours at the New York Festivals, and three Golds at the Pacific Asia Travel Association (PATA).
“This award is special as it reflects the sentiments of the travel industry in general and the consumers in particular. By winning the award again, Kerala has once again proved how it is dear to the domestic travelers,” remarked Rathan Kelkar.
“It is yet another proud moment for the Kerala Tourism and is a recognition to the initiatives by the Tourism Department to promote Kerala farther and wider as an international destination with world class infrastructure facilities. The present Government is very much committed to the task of improving the overall growth of tourism sector in the State,” commented the Tourism Minister A P Anil Kumar, on winning the award.
“Such national recognitions spur us to chalk out bolder initiatives and measures to pitch God’s own Country as a world-class destination,” said Rani George, Director of Kerala Tourism.
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