God's Own Country is set to bank on the reel world to showcase its mystic mountains and serene backwaters to the global tourist.
To make 'cinematic tourism' a reality, the State government is planning to roll out a single-window clearance system for global co-production of films in the state, minister for tourism A P Anil Kumar on Wednesday told on the sidelines of a session on Discovering Kerala Through Cinema, held as part of the ongoing International Film Festival of Kerala.
The Union tourism minister has earlier announced monetary support to those States forming such single-window clearance cells.
Kumar expressed confidence that movies filmed in Kerala would act as the State tourism's brand ambassadors. To attract film crew, the State would consider slashing charges collected for allowing units to shoot at tourist hotspots.
Internationally acclaimed filmmaker Shaji N Karun said Kerala could become a global film co-production destination if the state's unique selling point was properly marketed. Kerala, he said, has beautiful tourist spots ideal for shooting, besides heritage sites reflecting its historic links with various cultures of the world.
The excellent post-production facilities and qualified film technicians available at lower costs would be an added attraction, the filmmaker said.
"It is important to recognise marketing as an important aspect of film-making process. New technologies have thrown up hitherto unavailable marketing opportunities even for small filmmakers," Karun said.
Filmmaker Kamal recalled the "numerous enquries" received from abroad about films made in locations with historical importance.
Chalachithra Academy general council member and actor Ravindran said the academy was planning workshops where producers, directors and other stakeholders from India and abroad could discuss the details of co-production. The academy would also explore the possibilities of marketing Malayalam films at various festivals and universities in India and abroad.
R Sarat, who recently canned a Hindi movie in China, said it was important to form a nodal agency equipped to deal with whole range of issues relating to co-production, including cultural and political sensitivities of partnering countries.
HSUXRVPCJMAC
Source - Times Of India
To make 'cinematic tourism' a reality, the State government is planning to roll out a single-window clearance system for global co-production of films in the state, minister for tourism A P Anil Kumar on Wednesday told on the sidelines of a session on Discovering Kerala Through Cinema, held as part of the ongoing International Film Festival of Kerala.
The Union tourism minister has earlier announced monetary support to those States forming such single-window clearance cells.
Kumar expressed confidence that movies filmed in Kerala would act as the State tourism's brand ambassadors. To attract film crew, the State would consider slashing charges collected for allowing units to shoot at tourist hotspots.
Internationally acclaimed filmmaker Shaji N Karun said Kerala could become a global film co-production destination if the state's unique selling point was properly marketed. Kerala, he said, has beautiful tourist spots ideal for shooting, besides heritage sites reflecting its historic links with various cultures of the world.
The excellent post-production facilities and qualified film technicians available at lower costs would be an added attraction, the filmmaker said.
"It is important to recognise marketing as an important aspect of film-making process. New technologies have thrown up hitherto unavailable marketing opportunities even for small filmmakers," Karun said.
Filmmaker Kamal recalled the "numerous enquries" received from abroad about films made in locations with historical importance.
Chalachithra Academy general council member and actor Ravindran said the academy was planning workshops where producers, directors and other stakeholders from India and abroad could discuss the details of co-production. The academy would also explore the possibilities of marketing Malayalam films at various festivals and universities in India and abroad.
R Sarat, who recently canned a Hindi movie in China, said it was important to form a nodal agency equipped to deal with whole range of issues relating to co-production, including cultural and political sensitivities of partnering countries.
HSUXRVPCJMAC
Source - Times Of India
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